The Media as a business, and as the people’s voice, finding the balance.

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​The media has the sole aim of disseminating information, sharing ideas and creating awareness.


However, it is not out of place to say the media is a business through which revenues are generated for it’s owners.

Media owners create contents with professional editors and writers, publish it periodically for the sole aim of making profit.

In other words, income/revenue generation is one of the reasons media houses are established apart from its watchdog role.

Nevertheless, the quest to generate income for the media, should not overshadow it’s other functions, this is where a call for finding balance sets in.

In as much as a media house should and is meant to generate income for the proper running of it’s affairs, it shouldn’t do so such in the expense of Justice.

The media shouldn’t engage in Ox grounding , libel or slander, favoritisms or collection of brown envelopes, to speak or write against someone.

The media is seen as a watchdog, regarded as the fourth estate of the realm and as such uphold it’s standard in fairness, justice and objectivity.

It is the responsibility of the media to tell the masses the truth through unveiling the lies, falsehood and corruption therein.

Media owners shouldn’t sell their conscience in the bid to make more profits.

There should be a striking balance between income generation and been the people’s voice.
 
The media is the voice of the poor mass and mustn’t and shouldn’t be silenced through money.












Having passion for journalism and Broadcasting has prompted me to intern in media houses without receiving an penny.

I actually wanted to study law, but studying Mass communication has been one of the best things that ever happened to me,I don’t and will never venturing into this course.


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